A follow-up to my November 27th post "New business moving in". The sign I put on an empty storefront downtown to advertise an imaginary business was taken down last week. I assume it was the proprietor's doing. I put this letter where the sign used to be.
A good way of creating controversy is convincing others that controversy is already occurring.
The habit of referring to a demographic/population as a "community" suggests that it could be addressed as one. "Dear Leather Community".
I do not see Futura as a leather-shop owner's font, but I do not mean to generalize. I am not familiar with the leather community. Producing something other than expectations, perhaps, increases verisimilitude.

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